Online Marketing Turns Rust Into Gold For TV Star Mike Wolfe
Mike Wolfe is the star of The History Channel’s highest-rated show of all time — American Pickers. Since he was waist-high, Mike has been picking through junk looking for treasure, and since becoming a TV personality Mike has earned the well-deserved reputation as one of America’s best foragers.
Advance Mike’s newfound fame and build his Antique Archaeology brand and business.
SimplifiedSolutions developed a suite of online marketing solutions from scratch including a new Antique Archaeology website, e-commerce stores, several social media platforms, a content and email marketing campaign — all aimed at building Mike’s customer loyalty and generating revenue. We managed his entire marketing and social efforts.
The launch of the new website and social media platforms created a strong reputation winning Mike 700,000 avid fans on Facebook, 200,000 devoted Twitter followers, and over 500,000 monthly website visitors.
Additionally, the email campaigns produced a 50% open rate with a 75% click through rate to key landing pages. Through Facebook advertising and social media, Antique Archaeology gear is generating incremental revenue for merchandise. SimplifiedSolutions is currently working on a kid-focused social community website, books, and marketing for the two retail store locations.
SimplifiedSolutions – A Chicago Digital Marketing Agency