Aha! Online Consumer Research Software
Branding, Web Development, and Online Marketing Campaigns
Aha! is a nextgen technology platform for conducting online consumer research. The software allows market research firms and brand marketers to quickly deploy consumer studies and deliver deeper insights at the fraction of the cost of traditional focus groups. This is a heavily competitive space with some legacy players. We needed to make a splash.
Our first assignment was to develop a distinctive brand including naming, positioning, and logos. The clients love their new look.