A Strategic Marketing Plan for Distance Education
John Marshall Law School, located in downtown Chicago, is a pioneer in online education with more JD courses than any other law school in the nation.
Create awareness and increase enrollment for the law school’s online courses with visiting students to drive incremental revenue.
SimplifiedSolutions created a comprehensive and integrated marketing plan to help recruit non-John Marshall law students for the school’s Distance Education program. The marketing campaign relies on a mix of both traditional and online marketing tactics including targeted email marketing, Google and Facebook advertising, and social media activation. Display banners and print inserts in national pablications and websites target current students at other law schools.
Website traffic increased 300%. Conversions went up by 150%. The website is on the first page in search engines for all major keywords. The school drives over $300,000 in incremental revenue each year.
John Marshall has been a client since 2010. We provide all the digital marketing support for their JD Online, JD Admissions, and Graduate Degree programs.
Simplified Solutions – A Chicago Digital Marketing Agency