Content Marketing & Online Brand Ambassador Program
CoolRidesOnline.net is the online membership community for Gold Eagle Brands, sponsored by STA-BIL and 303 after-market automotive products.
CoolRidesOnline and the parent brands desired growth and management of their online community. They enlisted SimplifiedSolutions to provide strategic consulting and execution of a content marketing and brand ambassador program.
Growing the community requires a committed strategy to continually activate and engage with members through content, social marketing and one-to-one communication with new and active brand ambassadors.
Simplified ideates and produces more than a dozen original content articles that are posted to CoolRidesOnline monthly, with dozens of follow-up posts. We provide support and management of the brand ambassador program that includes direct communication and management of outreach programs and growth.
Simplified’s articles drove more than 200K clicks to the CoolRidesOnline website in 2015. The brand ambassador program has now grown from 3 ‘Champs’ to more than 25 by the end of 2015.
SimplifiedSolutions – A Chicago Digital Marketing & Technology Agency